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Digital Marketing Training

Digital Marketing Training

Digital Marketing Training

Learn how to plan, manage and execute successful digital marketing campaigns with our intensive training program. You’ll check how much you already know, grasp some stuff you never properly understood before and, no doubt, discover how to build brands and generate sales using digital techniques including search engine optimization, search marketing, email, video, social media and mobile.

In short it’s an modular digital marketing training course for students who already have a strong understanding of online and inbound marketing and are ready to take their skills to the next level.

  • This course typically attracts marketers looking to deepen their understanding of the dynamic world of digital marketing.

    Any one who needs to understand how digital marketing is :

    • Planned
    • Executed
    • Integrated
    • Controlled

    Our Digital Marketing Course will include:

    • Marketing managers
    • Marketing executives
    • Account handlers
    • Clients
    • proactive business owners
    • Students

  • Introduction: The Digital Marketing landscape

    • What is Digital Marketing all about?
    • Current Market Trends
    • Creating an effective digital marketing framework

    Search Engine Marketing

    • Search Engine Optimization
      1. How Search Engine Works?
      2. Caching, Crawling, Indexing
      3. Robots
      4. Browser Plugins
      5. Google Updates
      6. Website Analysis
      7. Keywords Research
      8. Content Optimization
      9. On-Page/Off-Page Optimization
      10. Effective Link Building Techniques
    • Pay-per-Click Management
      1. What is Google Ad words ?
      2. What is a Campaign?
      3. Optimization of Campaign
        • Keyword Research
        • Bid Management
        • Quality Score
      4. Ad Group Management
        • Landing Page Optimization
        • Google Adwords Desktop Editor

    Email Marketing

    • An overview of the email marketplace
    • The role of ESPs (email service providers)
    • Threats and challenges for email marketers
    • Segmenting your database: eCRM
    • Increasing your open and click-through rates
    • Email design & development do’s and don’ts
    • Staying within the Law

    Social Media

    • The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube
    • Social listening and sentiment analysis
    • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows
    • A strategic approach to social media

    Mobile Marketing and Apps

    • A look at the mobile landscape and its huge growth
    • “There’s an App for that” (and everything else)
    • HTML5 and the mobile web
    • Location-based services: why, what and how

    Usability and UX

    • Copy and Design: creating information architecture that delivers
    • Making your website GREAT™
    • The importance of User Testing

    Web Analytics and Metrics – Google Analytics

    • Launching your website is just the beginning
    • Onsite analytics : the main platforms
    • The analytics dashboard
    • Setting up your conversion funnels
    • What to test and how to test
    • An iterative approach to optimization

    Online Display Advertising

    • The display ecosystem: media agencies, publishers and ad networks
    • Ad formats: from traditional to new
    • Creative considerations: interruptive or permission-based?
    • Latest display advertising trends
    • DFP and Google Ad Planner

    What’s New? What’s Next?

    • A look ahead to the (near) future in Digital Marketing

  • Essential digital marketing jargon, the key channels and the underlying principles

    • How to put together a digital marketing strategy
    • What are the KBRs
    • How to set KPIs for your online marketing activity
    • Integrated Search Marketing strategies
    • Social Media marketing in a business context
    • How to effectively plan your email marketing campaigns
    • Online display advertising networks and banner formats
    • Mobile apps, mobile web and location-based services
    • Analytics: what to measure and how to manage

  • Fees for our Digital Marketing Training Program is 20,000 Rs + Taxes

    Weekday Weekend
    Duration 3 Week 5 week
    Classes / Hours 15 Classes / 45 Hours 10 Classes /45 Hours
    Fee  15,000 Rs  15,000 Rs

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